We design for attention. We design for operation.

Websites and AI automations for businesses that are done doing everything by hand.

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Design & automation studio
Cairo, Egypt · Est. 2026

Two disciplines. One system.

Most websites work. Few are worth looking at twice. We design the second kind, and we build the system behind it.

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Overview

Built as one

Most businesses run on three disconnected things: a website, a pile of manual tasks, and data scattered across apps. We build them as one.

(W) Websites

Designed first

What it is
A website treated like a piece of design, not a template. Every layout, typeface and detail is chosen for your brand alone.
Why it matters
Most websites work. Very few are remembered. We build the kind people screenshot.
Includes
  • Art direction
  • UI design
  • Motion & interaction
  • Full build, live and fast

(A) Automations

The engine

What it is
AI workflows that take the repetitive work of running your business off your hands.
What it does
Reads each request, decides what to do and acts on it — replies, bookings, follow-ups — at any hour.
Includes
  • Booking flows
  • Auto-replies
  • Lead routing
  • Follow-ups
Stack
  • n8n
  • GPT-4o
  • Claude
Note
Tested against real conversations, monitored after launch.

(S) Systems

The wiring

What it is
The connections between your site, inbox, sheets and CRM.
What it does
Keeps every tool in sync so nothing gets copied by hand, and tells you when something needs you.
Includes
  • CRM sync
  • Trigger alerts
  • Weekly reporting
  • Integrations & webhooks

(W) + (A) + (S)

One system

A visitor became a confirmed booking in 6 seconds. Nobody copied, pasted or replied. That's what we build.

See what yours would look like
Starts the moment a form is sent, a message lands or a set time arrives.
Understands the request: who it's from, what they want, when.
Looks for a free slot against your real schedule.
Reserves it and writes the booking to your records.
Confirms with the customer on WhatsApp and lets you know.

Designed to be looked at.

DEVOSFA homepage: a black leather sofa set against the headline It's your choice
A Devstinct Concept — DEVOSFA
In progressassets/screens/screen-02.webp
GRIPWORKS homepage: a hand gripping a basketball against bright orange, beside the headline Own the grip.
A Devstinct Concept — GRIPWORKS
In progressassets/screens/screen-03.webp
DRIFT homepage: five models in washed grey loungewear in front of a giant DRIFT wordmark, with the headline Soft armor for slow days.
A Devstinct Concept — DRIFT
In progressassets/screens/screen-04.webp
Aurelia homepage: a moss green stoneware mug with hairline callouts, under the headline A quieter way to start the day.
A Devstinct Concept — Aurelia
In progressassets/screens/screen-05.webp
SEEN Optical homepage: three people in statement glasses layered over a giant red SEEN wordmark, with the headline See it your way.
A Devstinct Concept — SEEN

This is what operation looks like.

The rest of that night at Saffron, the restaurant from earlier. Everything below happens while the owner is asleep.

Show me a night at a
02:14 · WhatsApp

A booking, handled at 2am.

A guest asks for a table tomorrow night. The assistant checks the real reservations, offers open times, books the one she picks and schedules her reminder.

Example flow. Built with n8n + GPT-4o

Waiting for the inbox7h 46m
Handled by the system9 sec

Answered in seconds, not by morning. Most late-night messages wait until someone opens the inbox at 10. By then the customer has booked somewhere else.

03:40 · Website form

A new lead, sent to the right desk.

Someone asks about a private dinner for 40. The system reads the intent, tags it and drops it straight into events, with the full message attached.

New lead “Dinner for 40?” Events Reservations Support

Intent: events · assigned 03:40:02

06:58 · Monitoring

Something broke. It fixed itself.

A spreadsheet sync times out. The workflow notices, retries and recovers before anyone opens a laptop. If it couldn't, we'd get the alert, not you.

09:00 · Your inbox

You wake up to a summary, not a backlog.

One message with everything that happened overnight, and the only number that matters.

Morning summary09:00
New bookings4
Messages answered14
Leads routed1
Issues fixed on their own1
Things that need you0

From first message to live system.

A short, fixed sequence, so you know exactly what happens after you reach out.

Audit

We look at how your business currently handles bookings, replies, and admin, and flag exactly where time is leaking.

You getA clear list of where your time goes. Free, 15 minutes.

Blueprint

A plain-language plan: what gets built, what it replaces, and what it costs, before any work starts.

You getA written plan with scope and cost, agreed up front.

Build

Site and/or automation get built and tested against real scenarios, not a demo environment.

You getA working system, tested on your real cases.

Run

We stay on to monitor, tune, and adjust the system as your business changes.

You getMonitoring and ongoing tuning after launch.

Standby

Pick a starting point.

Every project starts with the free audit and a written plan with scope and cost, agreed before any work begins.

(W)

Website

A website treated like a piece of design, not a template.

  • Art direction
  • UI design
  • Motion & interaction
  • Full build, live and fast

Quoted after the free audit

Start with a free audit

(A)

Automation

AI workflows that read each request, decide what to do and act on it, at any hour.

  • Booking flows
  • Auto-replies
  • Lead routing
  • Follow-ups

Quoted after the free audit

Start with a free audit

(W) + (A) + (S)

The whole system

Your site, your automations and the wiring between your tools, built as one.

  • Everything in Website and Automation
  • CRM sync
  • Trigger alerts
  • Weekly reporting
  • Integrations & webhooks

Quoted after the free audit

Start with a free audit

Run · Monthly

Care plan

We stay on to monitor, tune, and adjust the system as your business changes.

Quoted with your build

Replies within 24h

Let's see what's worth automating in your business.

A free 15-minute audit. No pitch, just a clear look at what's costing you time and what a fix would look like.

We reply within 24 hours. How we handle your details

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